Engagement Catalyst

The contemporary workforce demands engagement in ways that require more than just financial compensation. Being part of a team, sharing a sense of purpose, belonging, and shared mission are vital to promoting positive corporate culture and engagement. Employees want to co-create their shared vision of what they do. Believe it or not, I didn’t just make that up. We often hear from business owners who worry about their team lacking…

When Cookies Mean Cookies

I FOLLOW my daughter on Twitter now. And the other day she tweeted the following: #cookies. That was the entire tweet. My mind immediately went through the strategic process a business person’s mind would go – Hmm, I thought to myself… what’s the angle, what’s the strategy? How can this get my daughter more followers or help her promote her message? What does she mean and what does she want? So…