It’s often assumed that the role of creativity in business is something best left to the marketing department. At least it used to seem that way. And while things have changed, many ‘corporate types’ still say they’re not at all creative. The good new is that this is wrong. Most of us are inherently creative and we use creativity in our day to day problem solving. Yes, even if you’re in the accounting department, you’re most likely using a bit of creativity to solve problems.

It’s a lot easier now to convince corporate leadership that there’s a bottom line reason to promote creativity in business. Change is about the only constant left. Technology and communication have enabled a business environment in which it’s not just a luxury to stay ahead of trends, it’s a necessity. Employers value employees who can “think outside the box”. But too often, company leaders forget people need to be given tools and support in order to learn how to harness their creative power.

creativity in business

Consider bringing in a creative consultant to jump start the innovative power of your workforce. There are successful songwriters, story-tellers and artists who work with corporate groups, providing a catalyst for creativity at work and helping people make connections on how to use creativity in business as an integral part of their job.

Even the best of jobs can sometimes be monotonous. Even a company that cares about it’s employees can have a stagnant culture. Providing training to be more creative in business will stimulate original thinking and promote resourcefulness. Most importantly it will increase employee engagement. That leads many great things like increased retention, innovation and better team work.

It’s Foundational – Creativity In Business

Here’s another way to look at this, as a foundational aspect of business: In order for business to function, there has to be trade. To have trade, there has to be a product. To have a product, something, (the product), has to be created. So really, the very origins of business lies in creative process. Creativity in business – it’s not just an accessory!

About Billy Kirsch

Billy is a Grammy & Emmy nominated, CMA & ACM award winning songwriter with numerous Top 10 hits to his credit. His team building programs and keynote speaking presentations help people tap into their creative abilities to become more innovative and engaged in their work. Clients include Fortune 100 companies and organizations throughout the world.