So many coaches use the expression, doing a 360, when they’re talking about change. I read a great article today, by Dan O’Sullivan, that reminds me how important language is. As a songwriter, I try to stay in deep with word use, pondering the best way to express something and playing with alternatives. In my work as a facilitator, I’ve found that good word choice can greatly accelerate the impact of what one is trying to get across. And having great phrases to hold onto help our listeners engage and retain information.

So back to the article I read today. As a result, from now on when I want to talk bout change I’ll talk about ‘doing a 365’, so we don’t end up headed in the exact same direction we started in.

I hope you’ll visit us at to find out more about creativity, innovation and living with enthusiasm.

Billy Kirsch

About Billy Kirsch

Billy is a Grammy & Emmy nominated, CMA & ACM award winning songwriter with numerous Top 10 hits to his credit. His team building programs and keynote speaking presentations help people tap into their creative abilities to become more innovative and engaged in their work. Clients include Fortune 100 companies and organizations throughout the world.