Who Should Define Company Culture In A Business?

One of the natural extensions of our team building work is the ongoing need to answer the question of “what is company culture?” with some regularity. While we have a decade of experience helping define cultures of all shapes and sizes, we have seen quite hits and misses in the general process of establishing this. Many companies have, at least in recent years, become infinitely better at understanding the “how”…

Corporate Hierarchy and Malarkyarchy

The first time I met with my new inbound marketing consultants, Digital Firefly Marketing I was immediately struck by something. No unnecessary corporate hierarchy here. When we meet, my project manager and the company president are obviously at ease with each other and this leads to positive interaction and free exchange of creative ideas. This kind of environment puts me at ease and beyond that, stimulates my own creative thinking….

Team Building Songs and Corporate Values

Team building songs have a lot in common with the hit songs I’ve written. While they may not end up on the radio, the songs we create in our team building events communicate personal story and emotion, just like any great song. Story and emotion stick, so team building for values is a great way to get your value statement off the page and into your day-to-day operational experience. Simply…