The experience set up a perfect debrief opportunity. We talked about how it feels to be vested in an idea, and how we have to struggle to overcome inertia to change. But we were also able to share the remarkable satisfaction that comes from overcoming that inertia, and remaining objective while being creative.
The songwriting process invites participants to take lots of internal information and give voice to it; filling flip charts with ideas, plastering walls with flip charts and then distilling it all – all the cacophony, clutter and chaos into a clear, succinct, pointed, and yes, catchy communication representing the essence of our client’s work – The Song.
That’s the mystique and challenge of creating. There are no guarantees, no promise of return on investment, only the hope that we’ll stumble upon something magical, or at least something that works quite well!
Michelangelo replied that he simply chiseled away what wasn’t the sculpture to reveal the work inside – in it’s purest sense, getting rid of what blocks our view of the simple solution that already exists.