Every once in a while something happens that’s every bit as good as we imagine it will be. Our Chicago event at Buddy Guy’s Legends in early October was that every once in a while event. Our client, LabAnswer, wanted to make music, they wanted to sing the blues and they wanted it authentic, down and dirty. Their list of wants was a musical challenge I couldn’t refuse. Our team of hit songwriters knows something about the blues, especially hit songwriter Tony Haselden who has a Grammy nomination for traditional blues album. And with an eye to using Chicago talent, I turned to John Paris to put together a stellar rhythm section to anchor our program.
Team Building Goals
- Provide an authentic experience. Authenticity is a gateway to engagement. Authenticity tells your workforce that you care about them enough to honor them with a special experience.
- Provide a collaborative creative experience. A group of two hundred can work together seamlessly and brainstorm effectively when everyone has a shared goal and good guidance.
- Focus on mission and the differentiators.
My first piano teacher told me the blues was a handshake. A common greeting that allowed musicians to instantly bond on the bandstand by sharing musical vernacular well-known to all. This common musical vernacular created instant enthusiasm and authenticity for this corporate team building group.
With our band on stage, our songwriter-leaders got out in the crowd, asking simple questions like, “what do you do?” or “what makes your product line unique?”
The answers became the foundation for our lyric and our song. Along the way, we created the basis for an enthusiastic musical performance as we handed out blues harmonicas, tambourines and more.
Our goal was to provide real value and powerful fun; to set the stage for what would be uniquely, music team building Chicago. The sound of two hundred corporate types on their feet and on stage, singing, playing and dancing to their own tune, provided that every once in a while moment, and one that won’t be soon forgotten.